Blockchain technology has been given many different applications, and its latest task is apparently to help tackle fake news. By using technology similar to what Bitcoin uses, experts and entrepreneurs are already developing ways to utilize blockchain technology to assist in cutting down on the influx of fake news and disinformation.
Fake news has recently become a huge problem. Misinforming the public is easy enough if you’re a trusted media outlet, and social media platforms can spread lies very quickly if they’re sensational enough. As a result, it’s important to reduce the number of fake articles on the internet. Even the House of Commons’ Digital, Culture, Media and Sports Committee has launched an injury to help deal with the surge of fake news, and some entrepreneurs have risen to take on that task.
Eleesa Dadiani is an entrepreneur that wants to use blockchain technology to take on fake news and stop it for good, and she’s recently revealed her plans on how to do so with her new app.
She explains that fake news is everywhere. Be it on your phone, on the TV or on the internet, fake news is all around us and keeps the truth away from the people. She compares fake news to SEO, where the highest paying website can abuse the systems that Google has in place to actually gain clicks and rankings to rise to the top of the search results. It’s a system that isn’t dictated by truth, but by whoever has more money and influence. Dadiani even compared it to a virus that spreads information, and she wants to put an end to that with blockchain technology.
Dadiani is soon going to launch a concerted campaign against misinformation and fake news with her new company, Dadiani Syndicate. She hopes to utilize blockchain technology to create a system that Google should have been with her crowdfunded app, Bubblr. She argues that recent events have shown just how extreme fake news spreading has become and how personal data is being mined, traded and profiled in order to target individuals that are unaware of their situation. She hopes that Bubblr’s patented technology will help free people from data profiling and deliver news that is real and unbiased.
The project’s launch comes at a time where research has shown that fake news actually spreads faster and wider than real news. Fake news articles are even 70% more likely to be retweeted and spread because they’re more sensational, which helps the spread of misinformation. For example, at the end of the July, a rumour that Prince Phillip had passed away began to circulate through the internet and spread across social media. It all started with a single Facebook post that spiralled out of control and eventually spread across every other social media platform.
Damian Collins, chair of the Digital, Culture, Media and Sports Committee, said that tackling fake news is incredibly important and is willing to take it into their own hands.